MarketInk: Qualcomm swings for new audiences with golfer Bryson DeChambeau

Bryson DeChambeau. (Photo courtesy of Qualcomm) San Diego-based Qualcomm Technologies has announced a multi-year collaboration with professional golfer Bryson DeChambeau, along with his LIV Golf team, called Crushers GC. DeChambeau and Crushers GC will feature the Qualcomm brand on player apparel and experiential activations, and Qualcomm will work closely with DeChambeau and Crushers GC on content creation and storytelling, Qualcomm said. In the coming months, fans can expect to see DeChambeau integrate Qulcomm into his content across his platforms. A Qualcomm statement said, “Qualcomm has leveraged sports sponsorships to grow the Snapdragon brand with great success and is utilizing the same strategy to bring the Qualcomm brand to new audiences.” DeChambeau, who resides in Grapevine, TX, a suburb in the Dallas-Fort Worth area,  captains Crushers GC, one of the 13 teams in the global LIV Golf League, which is competing in 14 events across nine countries during the 2025 season. Comprised of international golf stars Paul Casey from England, Charles Howell III from the U.S. and Anirban Lahiri from India, DeChambeau and Crushers GC have been dominant, amassing a league-best nine team victories, including the 2023 Team Championship. Also, DeChambeau has racked up three individual titles, including LIV Golf Korea 2025. “I’m thrilled to embark on this new collaboration with Qualcomm, a company that shares my passion for innovation and pushing the boundaries of possibility,” DeChambeau said in a statement. “I am passionate about integrating technology to enhance my performance and engage with my community, which is why I am excited to partner with a company like Qualcomm that is inventing the technology that the world uses every day. This is just the beginning of a journey that will transform the way we experience and interact with sports.” Don McGuire, senior VP and chief marketing officer at Qulcomm, said, “Bryson DeChambeau and Crushers GC are redefining performance through their forward-thinking use of technology, an approach that resonates deeply with Qualcomm’s 40-year legacy of innovation. We’re proud to support Bryson, the Crushers GC team and LIV Golf and, together, continue to push the boundaries of what’s possible.” InnoVision Marketing Group partners with sexual abuse law firm San Diego-based InnoVision Marketing Group has announced it has been selected as the agency-of-record by Herman Law, a nationally recognized law firm representing victims of sexual abuse. A statement said, “As the AOR, InnoVision will lead all media relations, crisis communication, PR strategy and national press outreach for Herman Law’s ongoing and high-profile efforts.” “Partnering with InnoVision was an easy decision,” Roger Herman, chief business officer, Herman Law, said in a statement. “From the first day, their team demonstrated a deep understanding of our mission and brought a level of strategic insight, creativity and responsiveness that immediately stood out. We’re excited to have InnoVision as our Agency of Record and look forward to continuing our work together to elevate the Herman Law brand and amplify the impact of our advocacy.” Innovision said it already has supported Herman Law in press events across major cities, including Orlando, Baltimore, Los Angeles and San Diego, and provided on-site media coordination, press conference support, interview facilitation and post-event media tracking to ensure accurate, responsible media coverage while ensuring survivors’ voices are elevated and represented with professionalism and empathy. “At Herman Law, our work demands sensitivity, discretion and purpose, and InnoVision has embraced that from day one,” said Jeff Herman, founding attorney at Herman Law. “They’ve taken the time to understand who we are and what drives us, tailoring every aspect of their approach with care and intention. Their partnership has already made a meaningful difference in how we communicate our mission and advocate for survivors.”   Political podcasts surge in subscriber race Political podcasts have become the fastest-growing podcast category, with left-leaning podcasts leapfrogging more established shows in terms of subscriber numbers. As reported by Inside Audio Marketing, a trade industry news outlet, new political-themed shows launched within the past 14 months are now among the top 50 podcasts with climbing subscriber numbers. According to a report by The Righting, a left-leaning media company, “The Tucker Carlson Show,” which debuted in May 2024, and Candace Owens podcast, called “Candace,” have added subscribers at a fast rate. Also, ranking high in popularity are “The Weekly Show with Jon Stewart,” which debuted in June 2024, and “IMO with Michelle Obama and Craig Robinson,” which launched in March. The Righting’s report said the former First Lady and her brother rank higher than such podcast stalwarts as Bill Maher, Matt Walsh, Charlie Kirk and Glenn Beck. The Righting, founded in 2017 by former CNN journalist Howard Polskin, alerts mainstream and liberal audiences to headlines and viewpoints from right-wing media outlets with a free daily newsletter and social media that shares curated content. Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.